Students were divided into 4 groups and asked to make a jewel which would be used by the trainer on her best friend’s wedding day.They had 15 mins to design their jewel.Each group was given 3 mins for their presentation.After all the presentations were completed they had an evaloution and discussion on the topic.
The trainer explained why s/he wasn’t satisfied with the product and revised the important steps of creativity innovation;
- Share experiences and ideas with peers.
- Borrow and apply ideas.
- Observe and listen to your clients or customers.
List of useful questions for feedback:
What did you do before you started making the jewels?
Did you consider the needs of the person you were making them for?
Did you ask me what I would like as the customer, what my idea was?
Did you try to guess what I was like and offer me a “tailor-made product“?
Did you provide me with anything extra other than what I asked for? (e.g. consulting, refreshments – water, coffee, unique packaging, a customer card offering discount on further purchases…)
Creativity is the ability to produce original and unusual ideas, or to make something new or imaginative .Creative ideas are new and appropriate. The appropriateness of the idea is critical as creative ideas need quality as well as originality. To have lasting impact a creative idea must be perceived as valuable by others: being different is not enough.
Innovation can be viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and more effective and, as a consequence, new, that “breaks into” the market or society.